Aneta

ANDULA

Aneta Chovanová

"Fashion has always fulfilled me. I was literally obsessed with it from a young age. I'm not the type that needs to stand out at all costs, it has to make sense. Materials - density, structure, it just has to match. Colors must not clash and cuts must flatter the figure . These are the three rules I follow when dressing and creating DNA collections. The idea of creating a brand is a long-term idea that was not so easy to materialize."

"Own brand is the dream of almost everyone who loves fashion. Each of us is missing something in the market, and this is the only way to fill those gaps."

The DNA brand is my dream come true, and together with our entire team, we will do everything to bring you an exclusive marriage of comfort and authenticity, the embodiment of fantasy and desire, to be seen and feel great with every piece of any product.

Co-founder of the DNA brand

I have been in business for ten years. In general, it seems to me that I am not an employee in spirit, because I am a dreamer and I like to do things my own way. That's why I went my own way. Having your own brand is the dream of almost everyone who loves fashion. Each of us is missing something in the market, and this is the only way to fill those gaps. Together with his business partner Tímea, he stands behind the complete vision of the DNA brand, behind its imaginative designs, marketing vision and creation.

Queen of the Czech Instagram

Aneta, known as ANDULA on social networks, describes herself as a woman of the people. And it's not far from the truth. She became known to the wider public thanks to her wit, personal charm and the openness with which she shares her life's failures. It thus shows everyone that although life on the networks is bathed in sunshine, the reality is often different. Her specific way of communication has earned her more than a quarter of a million fans and dream collaborations with big brands.

Motto in business

Don't be afraid to set high goals, but don't tell anyone about it in the beginning, so they won't be embarrassed if you don't reach them. ♡

Heart product

Ted' is definitely our perfume. There is nothing more beautiful than when someone asks you what you smell like and you say:
"This is the perfume of our brand".

IDENTITY perfume is a floral-fruity fragrance intended for all spirited, ambitious and sensual women. Life is not just about arriving, shining and leaving. You need to be talked about. You have to leave an impression. Don't let yourself be forgotten. Write yourself into the memory of everyone you cross.

We chose French ingredients from the most famous region of France, Provence, as the basis of the IDENTITY perfume, which will be the significant scent of the entire DNA brand. The final product is completed by a certified Czech factory.